How Much Do TikTokers Make in 2024: A Realistic Look at Earnings (2024)

TikTok has taken the social media world by storm, gathering an impressive 1 billion active users worldwide. With its explosive growth, I bet you are wondering just how much do TikTokers make?

The answer isn't straightforward, as earnings vary widely among creators. Some TikTok users rake in millions, some make nothing, and the majority lies in between. So, how much does TikTok pay its content creators? It depends on factors like follower count, engagement rates, and brand deals.

As I said, TikTok has 1 billion monthly active users, but only a small fraction of those are successfully monetizing their content. So let’s dive deep into the world of TikTok earnings, exploring real life examples and the different ways creators can make money and what it really takes to turn TikTok into a full-time income.

Estimated Earnings per View

TikTok's Creator Rewards Program, formerly known as the TikTok Creator Fund, allows eligible creators to earn money based on their video views. According to reports, TikTok pays between $0.02 and $0.04 per 1,000 video views through this program. So, if your TikTok videos amass 1 million views in the last 30 days, you could potentially earn anywhere from $20 to $40.

However, it's important to note that the exact earnings per view can vary and are not guaranteed. To be eligible for the Creator Rewards Program, you must have at least 10,000 followers and 100,000 video views in the last 30 days, be at least 18 years old, and comply with TikTok's terms of service and community guidelines.

While the Creator Rewards Program offers a way to monetize your TikTok content, it may not provide substantial income for most creators. Virality is needed to rack up enough views to make a lot of money, but being viral is no exact science and most of the time it’s out of any creator’s control.

Earnings by Follower Count

TikTok influencer earnings vary widely based on follower count. Here's a breakdown of what you can expect to make from a TikTok account in each tier. It’s important to note that these are just estimates and there are plenty of sources with different information, but from a thorough research, the following data is a very close approximation:

Nano-influencers (1,000-10,000 followers)

Nano-influencers are just starting out, but can still earn $25-$125 per post. While it's not a full-time income, it's a good start for building your TikTok presence.

Micro-influencers (10,000-50,000 followers)

Micro-influencers have a more substantial following and can make $30-$400 per post. At this level, you can start attracting brand deals and sponsorships.

Mid-tier influencers (50,000-500,000 followers)

With a solid follower base, mid-tier influencers earn $125-$1,250 per post. Consistently creating engaging content is key to growing your TikTok account to this level.

Macro-influencers (500,000-1,000,000 followers)

Macro-influencers are well-established, often commanding $150-$3,500 per brand post. With over half a million followers, you can make a full-time income from TikTok alone.

Mega-influencers (1,000,000+ followers)

The top TikTok stars with over 1 million followers earn upwards of $1,200 per post. Mega-influencers like Charli D'Amelio and Addison Rae make millions annually through brand deals, merchandise, and other ventures stemming from their TikTok fame.

Case Study: Earnings of Elyse Myers

Let's take a closer look at the earnings of Veronika. With almost 500k followers on Tik Tok, Veronika is a mid-tier TikToker who has successfully monetized her content through various income streams.Her content focuses mainly on comedy and entertainment, and she has found various monetization outlets.

Some sources report that TikTok creators with 100,000 to 500,000 followers can earn anywhere from $500 to $2,000 per sponsored post. Veronika likely earns the upper range of this estimate for her brand partnerships. Sponsored pots and partnerships are one of the most rewarding ways for Tittokers and influencers in general to make money.

In addition to sponsored content, Veronika probably earns money through the TikTok Creator Rewards Program, so she can secure a somewhat steady income through ads if she posts regularly. With Veronika's consistent content and engaged following, she could be earning several hundred dollars per month from this program alone.

To further monetize her content, Veronika has likely expanded her online presence beyond TikTok. Many successful TikTokers also earn money through Instagram sponsorships, YouTube ad revenue, and merchandise sales.

Top Earning TikTokers

When it comes to top earning TikTokers, a few names stand out.

Charli D'Amelio

Charli D'Amelio stands out with an impressive 155.5 million followers. Her career started with dance videos, but now she posts lifestyle content that has leveraged her TikTok fame to secure lucrative brand partnerships, merchandise deals and gave her the chance to open her own brand. As of today, it is estimated that she earns around 17.5 million dollars annually. Her income comes from different sources and social media, but it all started on Tik Tok.

Dixie D'Amelio

Dixie D'Amelio, Charli's older sister, has also found success on TikTok with her music and lifestyle content. With almost 56 million followers, Dixie has partnered with major brands like Hollister and Morphe. She earns a significant portion of her income through TikTok's Creator Fund and sponsored posts, with estimates suggesting she made around $10 million in total.

Khaby Lame

Khaby Lame is another huge name in Tik Tok, known for his hilarious silent reaction videos. He has amassed a staggering 162.9 million followers on TikTok. His unique style has attracted partnerships with brands like Hugo Boss and Netflix. While exact figures aren't public, it's believed that Khaby earns millions through his TikTok presence, with sponsorships and Creator Fund payouts contributing to his income.

Addison Rae

Addison Rae, another top earning TikToker, rose to fame with her dance and lip-sync videos. With over 88 million followers, Addison has expanded her career beyond TikTok, starring in a Netflix movie and launching her own beauty line. However, TikTok remains a significant income source for her, with estimates suggesting she earned around $8 million from the platform.

Josh Richards

Josh Richards, a Canadian TikTok star with over 25 million followers, has also monetized his content effectively. Known for his comedy and lifestyle videos, Josh has ventured into entrepreneurship, co-founding a talent management company and an energy drink brand. He earns money through TikTok's Creator Fund, sponsored posts, and his various business ventures, and his estimated earnings rise up to over $5 million.

Bella Poarch

Bella Poarch, known for her viral lip-sync videos and unique style, has become one of TikTok's top earning creators. With over 94 million followers, Bella’s estimated earnings from TikTok range from $5 million to $6.9 million per year. Her income streams include sponsored posts, as well as her music career and brand endorsem*nts.

Kris Collins

Kris Collins, also known as KallMeKris, has made a name for herself on TikTok with her hilarious skits and character-based comedy. With over 50 million followers, Kris has become one of the platform's top earning creators. Collins's estimated annual earnings from TikTok are around $4.75 million. Her income is generated through sponsored posts, brand collaborations, and her growing presence on other social media platforms

These top earning TikTokers have mastered the art of creating engaging content and building a strong brand presence. By diversifying their income streams and leveraging their TikTok fame, they've turned their creativity and personalities into very profitable careers.

How TikTokers Maximize Earnings

I’ve already stated that TikTokers make money on TikTok through various strategies to maximize their earnings potential. This is probably the key to making your Tik Tok account not only successful but also profitable. Let’s talk about the best strategies to do so:

• Brand partnerships and sponsorships. By collaborating with brands that align with their niche and audience, TikTokers can earn substantial income by creating sponsored content.

• TikTok Shop and affiliate marketing. Basically, you can use Tik Tok as the first stage of an ecommerce transaction and make money. Tik Tok Shop allows you to sell products through Tik Tok, while affiliate links allow creators to earn commissions on sales generated through their unique links.

• Live streaming on TikTok Live. Tik Tok has a live streaming feature that also provides an opportunity for creators to earn money through virtual gifts from their audience. Viewers can purchase coins and send virtual gifts during live streams, which creators can then convert into real money.

• Merchandise sales. By designing and selling branded products like t-shirts, mugs, or phone cases, creators can capitalize on their personal brand and earn additional income. It’s like opening your own business but with the advantage of already having a big base of followers willing to buy your products.

• Content licensing and making money through brand deals is also a significant way for TikTokers to maximize their earnings. By granting usage rights to their content or creating exclusive content for brands, creators can command higher fees for their work. Companies are willing to pay Tiktokers and influencers for the amount of exposure they can provide to any product or service.

How Much Do Tiktokers Make: Conclusion

TikToker earnings in 2024 vary a lot depending on factors like follower count, engagement rate, and content quality. While top TikTok stars can make millions, the reality is that most TikTokers earn far less. Building a successful career on TikTok requires dedication, creativity, and a deep understanding of your audience, but it is possible and very rewarding.

To maximize your earnings potential, focus on creating high-quality content that resonates with your followers and encourages engagement. Be creative, find content that you love creating and highlight the things that make you unique to stand out from the millions of users that upload every day, and be consistent.

Becoming a successful TikToker takes time and effort. Don't get discouraged if you don't see immediate results. Keep refining your content strategy, engaging with your audience, and staying up-to-date with the latest trends and features on the platform.

So if you love the platform and have always wondered what your life would look like if you were a digital content creator, stop thinking and start the journey, always staying true to your unique voice, and creating content that makes you proud!

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